TikTok has recently launched its own music streaming platform. The music-centered application will replace the company’s existing streaming service, Resso, on Sept. 5.
All About TikTok’s Music Streaming Platform
Ole Obermann, the Global Head of Music Business Development at TikTok, described the new app as “a new kind of service that combines the power of music discovery on TikTok with a best-in-class streaming service.”
Users must have a premium-only music subscription to access the app’s features. TikTok Music strives to compete against other music streaming platforms like Spotify. The app is also licensed by three major record companies: Universal Music Group, Warner Music Group and Sony Music. Moreover, music lovers can flip through the catalogs from all three record labels. Despite having a discovery mode, TikTok is attempting to have all eyes on its streaming service.
A rep from the social media platform told Music Business Worldwide that they’re “excited about the opportunities for TikTok Music, for music fans, artists and the industry.”
What Features Does TikTok Music Have?
TikTok claims that its new music app will speed up the music discovery process. TikTok Music also aims to offer a high-quality listening experience and increase opportunities and revenue for artists and rightsholders.
The app will include a slew of music from aspiring and established artists. Similarly, the app will provide uninterrupted ad-free listening and a download function for listening offline. With a premium-only music subscription, users can stream full versions of viral TikTok songs, do a lyric search, grab the name of songs through their Shazam-like tool, Song Catch and much more.