It’s fascinating to look at the real-life results of Marshmello’s digital live performance inside Fortnite. Aside from boosts in streaming and social channels, his music can also be climbing the charts.
Marshmello and Bastille’s collaboration “Happier” jumped from #eight on the Billboard Hot 100 to #2 — solely blocked by Ariana Grande’s track “7 Rings.” His track “Alone” additionally re-entered the chart at #28.
Clearly the continuing integration of dance music with online game tradition is bearing some attention-grabbing fruit; within the subsequent 12 months, we’re going to see much more activations and partnerships like this one. With manufacturers like Fortnite, Beat Saber, Beat Fever, and extra main the cost, the musical panorama may look very totally different in 2020.
.@MarshmelloMusic’s digital ‘Fortnite’ live performance nearly sparked his collaboration with @BastilleDan, “Happier,” to go #1 on the Hot 100 — it jumped from #eight to #2. pic.twitter.com/Lnv9DI8QgY
— Pop Crave (@PopCrave) February 11, 2019
“Happier,” specifically, has such an influence following the live performance that gamers even gathered collectively to carry out the track in-game. Watch: