Spotify Teams Up with Ancestry.com for DNA-Based Spotify Playlists

Maybe you already know your ancestry, precisely the place you got here from. Your heritage past your quick household tree. Or, possibly you’ve been questioning. Either manner, simply as fascinating of a query is — What did they take heed to? 

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Now, Ancestry is teaming up with Spotify to curate playlists based mostly on customers’ DNA. Anyone who has submitted an at-home DNA check to Ancestry can hyperlink to the music streaming service to listen to the sounds of their ethnic descent.

Not solely will Spotify embrace songs that have been well-liked or culturally vital, however the algorithm will take into accounts your personal tastes. Based in your listening habits and selects out of your ancestral homelands, you’ll have the ability to uncover music like by no means earlier than.

The complete purpose behind these playlists is to “encourage [Ancestry’s] viewers to discover the soundtrack of their heritage.”

Ancestry Executive Vice president and Chief Marketing Officer Vineet Mehra made an announcement following the launch of Spotify’s new function. “It’s a lot greater than the stats and the information and the report. How will we assist folks expertise their tradition and never simply examine it? Music appeared like an apparent manner to do this.”

It ought to be identified — If you’re in any respect skeptical about knowledge privateness, maybe handing over your DNA make-up isn’t the route you wish to take.

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