We pledge to Smirnoff's Equalising Music initiative with Annie Mac, The Black Madonna and extra

At Mixmag we’re devoted to supporting range in dance music – and utilizing our place because the world’s main digital music media to extend the visibility and inform the tales of artists, DJs, promoters and clubbers of each form.

After all, dance music was born from the marginalized and the misfits of society, and membership tradition is at its core based mostly on constructing inclusive communities – with membership based mostly on shared ardour alone.

We firmly imagine that the extra various the make-up of the trade, the richer and extra thrilling digital music and membership tradition turns into. We’re extremely privileged to be ready to shine a highlight on artists and occasions and expertise which may in any other case be missed, and to assist break down conventional obstacles and inequities, in our nook of the world a minimum of.

That entails all the things from highlighting and celebrating unbelievable feminine and LGBTQ clubbing collectives and breakthrough artists, to supporting the work of organisations who increase up feminine and trans individuals within the trade, to giving area for the views of various various voices within the pages of the journal, to hiring writers and photographers and employees from completely different backgrounds and demographics, and even to looking for out and acknowledging these originators of digital music and membership tradition who’ve beforehand been missed as a result of they didn’t match the accepted narrative.

And it additionally contains our formal dedication – since 2016, once we first helped form the Equalising Music initiative – to giving an equal steadiness to our artist protection, from our entrance covers to our new artists slots. Of course it will possibly’t cease there. As Annie Mac mentioned on the launch of the Equalising Music Pledge, “We are all conscious about the big contribution ladies make to this enterprise, and but there’s nonetheless a lot work to be achieved to make sure they’re embraced and championed, each in entrance of and behind the scenes.”

We’re delighted to hitch Annie and plenty of others and re-affirm our pledge to proceed to help the Equalising Music initiative with a brand new dedication: to equalizing the steadiness of our Mixmag Live occasions between female and male artists. From the DJ sales space to the dancefloor, our range is our power.

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