On February 26, Alix uploaded an Instagram video, hyping up her followers with her planned business venture: an investment in a new alcohol brand. Although she reportedly struggled to find the best brand, a label — which “never really took off” despite being around for a while — approached her in the summer of 2024.
“But I was obsessed with it,” Alix confessed. “So I said, ‘Let me explore this,’ and didn’t really think anything would come of it… but I [decided to invest] in this company.”
She continued, “The other cool part of this is it could completely fail. It’s scary… there’s a lot that goes into it and [starting something new] is scary, but I believe in it. I believe in the team and the product and I’m very excited.”