The ongoing feud between 50 Cent and Rick Ross has taken a sharp, personal turn, with the two rap icons dragging their respective partners into the public spotlight. The latest chapter in their long-standing rivalry began following the cancellation of several of Ross’ recent tour dates in North Carolina, which he attributed to “unforeseen circumstances.”

50 Cent, never one to miss an opportunity to taunt his adversary, took to Instagram on August 29 to mock the situation. “Oh my goodness cancelled, things not going well?” he wrote, accompanying a screenshot of the tour announcement. “Cheer up you can drop a new flavor wings. LOL.”

Rick Ross did not hesitate to retaliate, shifting the focus to 50 Cent’s ex-girlfriend, Daphne Joy, who has recently been in the headlines regarding her association with Diddy. In a series of social media posts, Ross mocked Joy and questioned 50 Cent’s relevance in the current hip-hop landscape. He shared a vintage paparazzi photo of the former couple, adding disparaging remarks about their past relationship and referencing 50 Cent’s son, Sire.

The back-and-forth continued when 50 Cent responded by targeting Ross’ current girlfriend, Jazzma Kendrick. The rapper posted a caricature of Kendrick that exaggerated the length of her neck, captioning the image with a mocking question and a giraffe emoji. This latest exchange highlights the increasingly bitter nature of their public conflict, which shows no signs of cooling down as both artists continue to trade insults online.