Jay-Z has been in producer mode, gracing the red (and blue) carpets in London and L.A for the rollout of his movie, Black Western, “The Harder They Fall.”

JAY-Z Daily
@JAY_Z_Daily
#TheHarderTheyFall Los Angeles premiere

📸: @kodaklens https://t.co/urwmpJqDsR

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4:36 AM · Oct 15, 2021
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Getty Images Entertainment
@GettyVIP
Tiffany Haddish, Lil Rel Howery, Sarunas J. Jackson and Logan Browning attend a special screening of “The Harder They Fall” at the Shrine Auditorium and Expo Hall in Los Angeles, California.

More 📸 #TheHarderTheyFall 👉 https://t.co/GttV6W5Cmy https://t.co/RCtJhwrl4I

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1:35 AM · Oct 15, 2021
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DC3 SQUAD
@DC3_SQUAD
.@KELLYROWLAND at the #TheHarderTheyFall  LA premiere ❤️ https://t.co/wpSMrWrgMH

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6:52 AM · Oct 14, 2021
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Strong Black Lead
@strongblacklead
All Black everything, we love to see it 😍

What a night celebrating #TheHarderTheyFall! https://t.co/Mg7G3dWHKb

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11:52 PM · Oct 14, 2021
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digitalfeedmedia
@digitalfeedtv
JAY-Z, Nas, Swizz Beatz, Kelly Rowland, Kehlani, and more attend the premiere of Netflix’s #TheHarderTheyFall in L.A. https://t.co/itTtupWmh7

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8:24 PM · Oct 14, 2021
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At the after-party, however, the emcee in him came out and he hopped on the mic for all in attendance.  

💎HOLLYWOOD CHAR💎
@HollywoodChar__
And Jay Z ended us off right last night!!! #TheHarderTheyFall https://t.co/bMeN8Oxoqu

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4:34 PM · Oct 14, 2021
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The after-party was a real celebration of the movie and its majority Black cast. Jay-Z pulled out all the stops and had a live band to entertain the guests. In a surprise for everyone there, the Roc Nation boss took to the mic for an impromptu performance. In one clip, Jay raps his freestyle on TooShort’s “Blow The Whistle” beat.  

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In another, he’s performing the anthem “You Don’t Know,” from “The Blueprint” album. 

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Here’s another of Jay-Z performing “Jigga What, Jigga Who” 

💎HOLLYWOOD CHAR💎
@HollywoodChar__
And Jay Z ended us off right last night!!! #TheHarderTheyFall https://t.co/bMeN8Oxoqu

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4:34 PM · Oct 14, 2021
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It is said he “had an amazing 90-minute jam session“ with director/composer/songwriter Jeymes Samuels and his brother Seal. 

Scott Feinberg
@ScottFeinberg
After the LA premiere of THE HARDER THEY FALL, director/composer/songwriter Jeymes Samuels, his brother Seal and his producer/songwriter Jay Z had an amazing 90-minute jam session. Here’s a snippet. https://t.co/kLLCSlhJYb

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11:08 AM · Oct 14, 2021
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The Los Angeles launch at the Shrine auditorium featured a bright blue carpet and some heavy star power, with even more celebrities attending the after-party. Jay-Z’s good friend, Kelly Rowland was there, though apparently nobody told Hov. The moment he spotted his wife’s Destiny’s Child bandmate has gone viral. 

Runway Skin & Wellness ✨
@runwaybella
Jay Z so rich he even look “surprised” like a rich person https://t.co/5ZXZNsxJN1

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9:03 PM · Oct 14, 2021
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HOT 97
@HOT97
Jay Z’s reaction to seeing Kelly Rowland is priceless 🥺❤️❤️ https://t.co/Gve5LywrfG

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9:03 PM · Oct 14, 2021
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DJ First Class™ 🏁
@1DJFirstClass
I Don’t Think I’ve Ever Seen Jay-Z Have An Expression Like This In My Life https://t.co/lSzUC1nB2n

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10:26 PM · Oct 14, 2021
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horhay cahsteejo
@blaccbrry_
Jay Z and Kelly Rowland https://t.co/cKzXZjtPxp

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10:21 PM · Oct 14, 2021
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Too Short has said in the past that Jay-Z jumping on the beat with his freestyle gave the song a whole new life. 

Speaking back in 2018 he said: “I think that was the last frontier of where the song was going to go. Had he not done that it might not have gone there, east coast and beyond and you know, people will play Jay-Z’s verse.”