Maintaining the memory of hip-hop’s greatest supervillain, the MF DOOM Estate and Rhymesayers Entertainment are celebrating the legacy of Daniel Dumile aka MF DOOM with the third annual DOOMSDAY. This year’s celebration features a new drop of limited merch items, including custom embroidered hoodies and sweatpants, slides with custom printed shoeboxes, skate decks, t-shirts, and more. The new drop will go live at 11:00 am Eastern on Tuesday October 31, 2023, in honor of the third anniversary of his passing. The complete apparel line will be available at In June, the Estate partnered with custom merch designer Super7 for a limited DOOM figurine, which sold out within one hour of launch.

One of hip-hop’s most beloved anti-heroes, the ever-inventive MF DOOM (often referred to as simply DOOM) received widespread praise for his sharp, candid rhymes, as well as his choppy, sample-heavy production style. Initially known as Zev Love X, a member of the short-lived but influential Golden Era rap group K.M.D, the MC/producer born Daniel Dumile re-emerged at the end of the ‘90s with a persona and logo patterned after the Marvel Comics super villain Dr. Doom. He reinforced his enigmatic persona by donning an elaborate iron mask during all of his public appearances, in addition to occasionally hiring stand-ins for his performances. MF DOOM’s music has been described as, “the fine line between insanity and genius”. Unconventional, abstract, unorthodox; these words merely scrape the surface of defining his approach musically, conceptually, even rhythmically. MF DOOM is the personification of Hip-Hop as an act of rebellion.