Rick Ross is known for his larger-than-life persona, but the rap mogul is now taking his self-proclaimed status to a new level. On Tuesday, June 2, the Maybach Music Group founder shared a video on his Instagram Story, captured while he was relaxing in his expansive Miami mansion pool. In the clip, Ross looked directly into the camera to make a bold declaration: he is the B.O.A.T., or the “Biggest of All Time.”
“I’m the B.O.A.T., the biggest of all time, baby,” Ross stated, punctuating his point by raising his index finger to signify his top-tier status. While the comment was made in his signature playful yet confident style, it serves as a reminder of the immense brand he has built over the last two decades.
Beyond the social media banter, Rick Ross remains as busy as ever. Last month, he expanded his literary footprint with the release of his third book, Renaissance of a Boss: Notes from a Creative Reawakening, which offers readers a glimpse into his strategies for maintaining creative momentum and business success. He is also preparing for his 5th Annual Rick Ross Car & Bike Show, scheduled for June 13 at his massive 322-acre estate in Fayetteville, Georgia, famously known as “The Promise Land.”
The momentum continues later this month as the Miami icon hits the road for his Port of Miami 20th Anniversary Tour. During these performances, fans can expect to hear his classic 2006 debut album—which launched the career-defining hit “Hustlin'”—performed in its entirety. Whether through his music, his literary works, or his high-profile events, it is clear that Rick Ross continues to solidify his legacy as one of the industry’s most formidable hustlers.