E Rémy Martin & Co are suing 50 Cent for allegedly copying the design of its Rémy Martin XO bottle. 

They filed the complaint in New York last week against 50’s Cognac brand, Sire Spirits which produces the Branson Cognac brand. They claim the Branson Cognac bottle infringes on the trademark of Rémy’s Centaure de Diamant cognac bottle.  

Arguing that 50 Cent’s Branson bottle is a, “‘near exact reproduction” of their unique one-of-a-kind bottle they say the two bottles are “nearly indistinguishable” from one another. They accuse 50 Cent of making a “blatant attempt” to capitalize on the standing and reputation the firm has built by mimicking their bottle.  

Rémy states that it has spent $15 million on promotion in the last five years and that as a result, the Rémy bottle is, “distinctive, has become well known, and, indeed, famous, to the trade and members of the purchasing public.” 

They also note that consumers are pointing out the similarities between the bottles on social media. Rémy Martin is the world’s second biggest-selling Cognac after Hennessey, selling 2.3 million nine-liter cases in 2020.  

The multimedia mogul addressed the lawsuit on Instagram. He wrote: “They are afraid of me already. Branson Cognac is the new wave. Remy is #2 behind Henny and worried about Branson Smh I’m just getting started.” 

View this post on Instagram

A post shared by 50 Cent (@50cent)


The trailer for 50 Cent’s upcoming series was released today. The show “BMF,” based on the infamous Detroit crime family premieres on September 26 on Starz. Snoop Dogg appears as the family’s shady spiritual adviser in the series, and Eminem will co-star as White Boy Rick. “Power” alum La La will also make an appearance in the gritty drama.  

View this post on Instagram

A post shared by 50 Cent (@50cent)