Recording artist, creative entrepreneur, author, and Bay Area’s talk of the town LaRussell drops off his 27th album, Hustlenomics. The 9-song project, executive produced by Ekzakt & DTB, is a barrage of bold rhymes that finds the indie rapper at his most charismatic and confident.

Hustlenomics is laced with nocturnal piano sounds that haunt the sonics, while LaRussell nonchalantly switches from slick rhymes to motivational motifs. He prides himself on his hustle, helmed by a meticulous DIY approach that’s changing the mechanics of the music business. More than anything, LaRussell’s commitment to leveling the playing field for aspiring artists is exemplified by his mission-driven style of rap and his practical advice on how to control the narrative.

‘Hustlenomics’ is an ode to Bay Area culture and Independence. The sound, the energy, the feeling, the bass! All elements of my upbringing and the spirit that flows through the Bay Area.

– LaRussell